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Integrated Campaign Lead Agri

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Date: Nov 19, 2021

Location: Waregem, BE, 8790

Company: TVH Group


Integrated Campaign Lead Agri 

Job Summary


As Integrated Campaign Lead, you are responsible for the development, the roll out and the follow up of integrated campaigns of the Agri Equipment market: 


Your responsibilities include the following: 


  • Gathering and documenting relevant market and customer insights on the target audience(s). 

  • Building a solid and extended network and positive professional relationships in the market you’re responsible for.

  • Identifying the ideal total solution offering  for your machinery equipment type.

  • Defining the goals for campaigns and programmes. And getting endorsement of the internal stakeholders in order to have cross-departemental alignment and agreement on clear targets.

  • Creating activation plans and getting buy-in of the various stakeholders and contributors in order to deliver the campaigns and programmes according to the goals.

  • Developing, implementing and managing customer centric omnichannel marketing campaigns.

  • Informing Field Marketing about campaign plans and supporting the Regional Field Marketers with the roll out of the integrated campaigns in their respective regions.

  • Following up on the return on marketing investment of your marketing actions, reporting, defining countermeasures and celebrating successes.

  • Providing leadership, coaching and day to day follow-up to the Copywriter and the Creative Art Specialist. 

Key Responsibilities


  • You have a Bachelor's Degree or equivalent by experience. You have at least 5 years of marketing experience. Experience in a technical environment and/or creative agency is a plus.

  • You have a very good knowledge of English. Knowledge of Dutch, French and German are a plus. You have excellent communication skills.

  • You are good in coaching and motivating people, experience in managing team members is a plus.

  • You have knowledge of and proven experience in multichannel campaigns and with digital marketing. You have a track record in implementation of marketing actions and tools and segmentations.

  • You have knowledge of marketing automation and project management tools. You also have proficient skills in MS Office and Google. 

  • You have strong project management skills and good storytelling skills. 

  • You have proficient skills in data analysis and interpretation. 

  • You are stress-resistant and have good prioritising and organising skills.

  • You have a high sense of ownership and take initiative. You are decisive and can react quickly and effectively.

  • You are a team player but can also work independently. 

Preferred Qualifications


  • An exciting position in an international company with a family atmosphere where people are at the center.

  • You are part of a dynamic team, where initiative and entrepreneurship are valued.

  • You arrive in an innovative, progressive and technical environment.

  • Numerous opportunities for personal development, among other things through permanent guidance and professional (internal/external) training courses.

  • A flexible work arrangement, providing a good balance between work and private life.

  • An attractive salary package with extra-legal benefits such as group and hospitalization insurance, luncheon vouchers, corporate restaurant, …


Meer info of vragen?


Neem gerust contact op met Evelien Moreels via evelien.moreels@tvh.com of +32 56 43 60 57.

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