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Digital Marketing Coordinator

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Date: Dec 23, 2021

Location: Olathe, KS, US, 66062

Company: TVH Group

Content function

We are One. That’s the foundation of our company culture at TVH. We’re the worldwide leading supplier of quality replacement parts, safety equipment, and accessories for the material handling and industrial equipment industry and we’re growing our team!

We are seeking a Digital Marketing Coordinator to ensure consistent, accurate, concise, content and communcation in corporate marketing. Also someone who can analyze and provide digital marketing reporting. 

Profile

Essential functions for this role include:

  • Collaborate with Graphic Design and Content Marketing to manage e-commerce and internal sites
  • Modify, create, and remove website content as needed
  • Support the Marketing Content Team in developing and maintaining new and existing website content
  • Write and edit product content that will be published on e-commerce and internal websites
  • Consistent review and update copy and landing pages for search engine optimization
  • Perform ongoing research including discovery and expansion of keyword opportunities
  • Execute marketing campaigns using a marketing automation platform
  • Research and implement content recommendations for SEO success
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to architecture, content, linking and all aspects of the website.
  • Documentation and problem solving all aspects of the site 
  • Create and implement marketing plans that include website and email campaigns
  • Coordinate a consistent user experience and brand presence across digital media campaigns 
  • Partner with Graphic Designers and Marketing Specialists in the creation and update of marketing campaigns
  • Stay abreast of changing digital marketing trends and opportunities 
  • Measure ROI and KPI’s for both B2B and B2C brands 
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Manage paid media strategy and budget for all B2B and B2C brands to drive growth and success on digital platforms


Supervisory Responsibilities

 

  • None


Education

 

  • Bachelor’s Degree from a four-year college or university in English, Journalism, Advertising, Marketing, or another similar field OR a minimum of four years work experience performing substantially similar essential functions.

 

Experience & Skills

 

  • Demonstrates basic understanding of HTML
  • Must possess a minimum of one year work experience performing substantially similar essential functions 
  • Demonstrates proficient knowledge of digital marketing standards and concepts 
  • Proficient understanding of SEO/SEM, marketing database, and content marketing
  • Demonstrates proficiency in analyzing and reporting using Google Analytics
  • Proficient understanding of marketing automation platforms
  • Experience executing paid social media campaigns
  • Demonstrates proficient writing skills and an ability to effectively and clearly communicate messaging and content 
  • Demonstrated understanding of publication style, branding and editorial guidelines 
  • Demonstrates advanced proficiency in using Microsoft Word, Excel, and PowerPoint 
  • Demonstrates advanced proficiency using Google Mail, Calendar, Drive & Sheets 
  • Demonstrates effective verbal, written and interpersonal communication skills 

Offer

TVH offers a competitive benefits package including medical, dental, and vision insurance, access to an onsite health clinic for you and your family, vacation and sick time, a retirement plan.  And, if you need to take a quick break, take a lap around the TVH campus and earn points through our Wellness program or grab your laptop for a quick walk on one of the treadmills located on our Olathe campus.  That’s just the start.  Want to learn more and see our dynamic work environment? Don’t wait a minute longer. Apply today to join the TVH team. 

EEO/AA/Minorities/Females/Disabled/Veterans

More Information?

 

Please contact James Libe

Phone: 913-254-2907

james.libe@tvh.com


Nearest Major Market: Olathe
Nearest Secondary Market: Kansas City

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