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Global Digital Analytics Lead

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Date: Nov 27, 2022

Location: OLATHE, US, 66062

Company: TVH Group

TVH is seeking a Web Analytics Lead charged with capturing, processing and exposing online behavioral data from our e-commerce platforms to the various business teams in order to provide valuable insights, advice and actions.

You also ensure correct implementation & documentation of events & conversion, which you define together with the business. Finally, you monitor the performance of various channels & websites, taking the necessary actions and involving stakeholders.


Core Functions


Organiser & guardian towards a more agile digital measurement and accurate tracking framework

  • Implement (& test) new tracking on our platforms
  • Define event, metrics & dimensions in the tracking plan
  • Keep the tracking plan up-to-date with regards to website changes
  • Serve as the liaison to the IT teams for tracking implementation
  • Translate data/insight needs to tracking points (and events)
  • Set-up tracking in a privacy compliant way
  • Be a critical thinker towards tracking requests & prioritize them based on business value & resource availability
  • Advise digital marketing on choosing the right conversions & events for (pixel) tracking

Product owner for digital data/analytics tools inside TVH

  • Install & set-up new digital analytics technologies/tools in the organization
  • Advise IT architects regarding best practices in architecture & tools
  • Plan maintenance & sanity checks on the tools set-up
  • Capture & prioritize requests regarding modifications & development on the digital analytics tools

Provide relevant insights & reporting

  • Provide valuable insights into our customers online behavior and preferences
  • Organize stakeholder meetings to discuss & refine requests
  • Translate hypotheses & assumptions to clear analytics/insights briefings
  • Create clear and useable reports and dashboards for stakeholders by using reporting tools (eg. Tableau & Google Analytics) 
  • Occasionally provide insight into the effectiveness of sales, marketing and digital campaigns by running an ad hoc analysis.

Ensure the quality of the data and orchestrate digital data governance

  • Define & and roll-out of metric & dimension definitions, data models and events tracking
  • Map out current use of digital data structures & definitions, as well as the current processes of maintaining digital data, in order to improve the process.
  • Set-up & support programs to enrich digital data & improve data quality
  • Be a guardian to ensure the digital data quality on a daily basis and set the standards for the overall organization

Serve as an analytics coach across the company

  • Actively listen to employees who have questions and help them find an appropriate solutions/answers
  • Support and coach other members of the DX team
  • Share best practices
  • Advise & consult on operational excellence & performance of platforms & tools that involve digital data

​Stay well informed of the evolutions within your digital analytics domain​, keeping knowledge up-to-date in order to strengthen credibility by offering a service that is continuously based on updated knowledge.

  • Attend relevant trainings and conferences
  • Prospect to get to know new concepts, new visions, innovating solutions and
  •  trends 
  • Be a point of contact regarding everything that's happening on privacy & cookie policy (internal & external) advise business teams on best practices & compliance regulations.

Knowledge, Skills & Experience


  • Bachelor (digital marketing, computer science, market research, economics, statistics) or equivalent experience
  • The ability to translate complex data into easy-to-understand information
  • A fundamental understanding of digital (marketing) programs and technologies
  • Ability to communicate across various levels of an organization
  • Ability to develop, audit, and test campaigns/landingpages/platforms in ways that optimize key performance indicators (KPIs)


  • Customer data & data analysis tactics
  • Digital Tracking Implementations
  • GDPR & E-privacy
  • Business intelligence
  • BI systems & reporting tools (Tableau, Google BigQuery, Qlikview,...)
  • Web Analytics tools (ex. Google Analytics, Adobe Analytics,...)
  • Tag Management systems (GTM, Tealium,...)
  • Javascript
  • Google Data Studio
  • Excel/Google Sheets; expert level


  • SQL
  • Tableau
  • Google Big Query (or other cloud base data environments)


  • Strong analytical skills
  • Highly proactive
  • Able to work in team and independently
  • Focus on the customer
  • Critical thinker
  • Structured and organized
  • Eager to learn
  • Problem solver
  • Outstanding communicator including solid presentation skills
  • Strive for continuous improvement

Why you’ll love TVH

Purpose Driven: TVH is a purpose driven organization, we Keep You Going and Growing. 

Career Advancement: We have job levels and career paths established for all our warehouse positions and TVH is committed to filing a minimum 33% of our open positions each year with internal candidates. 

Benefits: In addition to our onsite preschool & free Health Clinic, we offer 5 BCBS medical plans to choose from, Vision, Dental, Company paid Short & Long Term Disability & Basic Life Insurance, a 401(k) plan with a 6% company match, employee discounts and more.  
Employee Centered: TVH also offers a variety of employee centered benefits as part of our wellness programming including an onsite gym, chiropractor, masseuse, as well as educational and recreational programs throughout the year. 

TVH is a dynamic, successful international company with a clear vision on customer & employee centricity. We are passionate about fostering a challenging & rewarding environment for our employees which promotes teamwork, growth & development, creativity and initiative.  Visit our careers page to learn more about the unique benefits offered by TVH, and take our virtual tour. 


Start the Conversation 

Apply Now! TVH is an equal opportunity employer and is committed to diversity. We look to create an inclusive environment that challenges, inspires, rewards and transforms our team to be the best of the best. 

Nearest Major Market: Olathe
Nearest Secondary Market: Kansas City

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